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What is The RBI?

The Rose Bowl Institute champions sportsmanship, leadership, and citizenship. Through educational programs, focused dialogues, and awards, the Institute leverages the power of sports to unite people everywhere.

The Model

More than any other venue, The Rose Bowl Stadium is associated in the American imagination with the highest qualities in sports competition, sportsmanship, leadership and healthy entertainment.

It is therefore fitting that this venue would serve as the home of a classical “Hellenic” program for development of the well-balanced individual and a healthy community. The Rose Bowl Institute, which combines the iconic Rose Bowl venue with the convening of sports and civic leadership, is the logical forum for public discussion and promotion of sports values, civic virtues, and the betterment of society.

The Rose Bowl Institute

Our Programs

Music & Sports

Sports and music often go hand-in-hand. Athletes use music to calm themselves before a contest, to motivate, or to improve performance. Spectators rely on music to enhance their enjoyment of the game.

Race & Sports

The Rose Bowl Institute hosts a series of dialogues to address issues of race and sports, and to inspire Americans to learn, grow and educate one another on the importance of diversity, equity and inclusion.

Sports & Innovation

Sports is often a petri dish for advances in technology, in new thinking, and in other areas of innovation. How can innovation improve performance and safer participation in sports?

Rose Table Dialogues

We host 20-25 leaders around the DeWitt Family Rose Table within the Rose Bowl’s gorgeous Charles E. Young Locker Room. These moderated dialogues will define critical issues relating to sports values and recommend creative yet practical solutions.


The Rose Bowl Sportsmanship Initiative (ROSI) champions the value of sportsmanship in all aspects of sports, and in society more broadly. The ROSI Initiative has several aspects that include awards and contests.

Women's Empowerment

The three-day annual Women’s Empowerment Symposium at the Rose Bowl Institute helps develop strong female and male leaders among high school juniors and seniors and college students.

This is the mansion at the end of the yellow brick road. This is where you want to be - The Rose Bowl in Pasadena.

— Keith Jackson, Voice of College Football

The Stadium as a Classroom

Center Court at Wimbledon, Augusta National Golf Club, The Rose Bowl: all known as the most famous natural grass competition surfaces in the world. The Rose Bowl sod provides a breathtaking location for inspiring instruction in how the elements and values of sport can lead to more enriched lives and vibrant communities. Paired with the many other inspirational spaces at the venue, including the press boxes and renowned 1922 Locker Room, the Rose Bowl acts as an ideal platform to encourage engagement on key life values.